Pfizer Macroeconomics Term Paper Example | Topics and Well Written Essays - 500 words

Pfizer Macroeconomics - Term Paper ExampleUnemployment is also another(prenominal) macroeconomic variable that affect the companys render and drive. When the percentage of the unemployed is high, the marketplace for medicines is clinical depression. This is because the unemployed will prefer buying the cheaper and the local medicines that are available in their location. Thus, unemployment leads to low sales in Pfizer pharmaceuticals (Gupta, 2004).Inflation also has affected the add up and demand of Pfizer pharmaceuticals. This happens when the economies of the countries that the firm supplies its products grows and pushes all prices significantly over a particular time above the actual utility value of goods and services. When there is cost-push inflation, the company is forced to pass the cost to the consumers leading to increased prices. The result from the cost-pull inflation is that there is low demand for our products and usually our competitors take advantage of the situ ation. Also, interest rate is another variable that affect the demand and supply of our medicines. When the interest rate is high in a particular country the demand tend to be low as the cost of obtaining credit is high. This hinders those people who want to start chemists business to not demand our products as they cannot access funds to boost their purchasing mightiness (Barro, 2007).The chart shows data during a period of five years. When the GDP of France is high it is evident that the unemployment rate is low. Thus, the Pfizer get to make more sales as the demand is high. When the interest rate is high the demand of the product tends to reduce (Marthinsen, 2014).In conclusion, the observation that I make from the movement of microeconomics variables in the Pfizers pharmaceuticals is that they affect the supply and demand of the companys product. A variable like the inflation tend to increase the price of the drugs in the market. This is evident due to an abrupt emergence of a country GDP which makes the

Kafka Essay Example | Topics and Well Written Essays - 500 words

Kafka - Essay ExampleHe had 2 brothers who died that affected him so much, but he was blessed with sisters. He was sent to a German school and was not Czech. He speaks much Czech when he was a child but had mastered the German language as he destroyed school. His mastery of the language is seen in his literary works (http//www.kafka-franz.com/kafka-Biography.htm).The work of Franz entitled The Metamorphosis is one of his remarkable works. Literary works like that of Kafka is an example of severely influenced by the artist own life struggles and reflection. In the story, the main character was Gregor Samsa a traveling sales man who is already a burnt taboo of his job. He was torn between his responsibility with his parents about the job he is into and being free to do other things. He was transformed one morn to a bug and woke up late for work. He was suddenly thinking of what was happening to him lately was grieving for the hassles he gets from his work and the relationships he ge ts from people who sole(prenominal) come and go and is always volatile and not intimate and permanent ( Kuper, 2003).The story written by the author is a mere of his own disturbing life. Franz was linked into many women for one night stands, sex, flirting. There was no such intimate relationship for him before he got married.

Review Questions Essay Example for Free

Review Questions EssayAnswer the following questions1) What is the difference amid a task dependency and a task constraint?When it comes to the differences between a task dependency and task constraint, it depends on the term. A task dependency joins two tasks by saying that one task begins relative to a different task. A constraint just puts the correlation directly to a time rather than base it off the time another task is done.2) Give a real-world situation when you might used the following task constraintsa) Start No Earlier Than An example could be with government related molds. Many of these projects take social classs to complete and have to require a specific amount of the years budget to be used for the project. You could put a constraint on a project so that the government wont go over budget and just start tasks the next year.b) Start No after Than A projects resources suffer be requisitioned ahead of time, and then(prenominal) can be paid for and picked up l ater from the company who are selling the resources. These people might require the money by a sealed date. This can assure that setting a start no later then constraint pays the resources before the hold on the materials is lifted.c) Finish No Later Than This can happen if there is a set date for a project to fill in it would be wise to set up milestone tasks with death no later than constraints as to increase the importance of keeping on time. A Christmas party would be a good example, because you it has no room to finish late.d) Finish No Earlier Than This can happen if a company wants to roll over a project to have it be part of a second years budget, and putting this constraint on it can do that.e) Must Finish On This can happen if there is a set date for something like gathering materials that cannot be changed. This would be a good example of when to add this constraint to that task.f) Must Start On This can happen when wanting to set up a project that involved a rigo rous time constraints like when planning a wedding where it is heavy to make sure that the beginning stages must have enough time to make sure that everything wasnt taken taken.g) As Late As likely There can be a situation where an employee is paid hourly, but that person works better under pressure so it would be full to start his tasks as late as possible. With this constraint, you can get the most work done for the least amount of money.3) What is the importance of a baseline?The project baseline is an original overview of the project in terms of schedule, cost, and scope. The main importance of the project baseline is that it can be used to see how much, throughout the project, we are deviating from the original schedule, cost, and scope.4) What is an interim plan?An interim plan is known as a set of current project data that a user saves after the project begins. A user can then compare the interim plan against the baseline to assess the progress of the project.Turn in this sheet with your MS Project file to the Week 6 iLab Dropbox.

Unconditional Service Essay Example for Free

Unconditional Service EssayI know a woman, so picturesque so fair, she has been teaching for thirty years and that kept her glare. When I see her, I feel no point of unimportant stare. When I am with her, I am everything any person would want to bear.In the eyes of those who seek her presence, she is a woman of faith and hopeof love and service for those who happen to go turned shore. She is very educated and is dedicated to teaching, and with that I admire her- for her astounding pleasant realm. She loves kids and she loves people. But most all she loves black and all she wanted was pallidity with no despair. She doesnt have a tongue of agonistic fear whiz reason why people look up to her. That makes sense that she is one whos far beyond compare.In every news show she says, there is conviction. In every person she helps, there is admiration. Day by day, she seeks more than alone lame fame, her dedication to others and her peers is outstanding my rationality cannot even level in total mare.There has been no time that she asked for money or for compensation to encounter up her folly. She served with love, with hope and faitha love so pure so delicate yet so delightful. There seems to be no word to best define her purity, all I know is that her beauty is hysteria of fine mystery.All of which tantamount for one single reasonshe is beautiful, shes beauteousshe is more than just a beauty. And from this day by which I have known her wonderful being, Ill forever keep the warmth of her presence which sweeps me off my feet as a realization that in this world, when the sky seems to be dark and gloomy, there is hope and it may come from a person named Dr. Franklinand her kindness that cherishes me.

The Negative Impact of Celebrity Fashion on Teens Essay Example for Free

The Negative Impact of Celebrity Fashion on Teens EssayTeens baring brands to be something that will make them look classy as many teens say today at school. Teisha-Vonique Hood from SMU stated that when people associate themselves with a limited brand or branded image, they immediately assume a new identity that is in some sense, confined to the societal points of that brand. They classify themselves through the brands they tire and it makes them feel like they go in. There is always that new shirt or those new jeans or just some new trend that happens to begin. Teens whitethorn feel like if they dont have the latest brands, they arent worthy or not able to fit in and be themselves.Also, teens find themselves to be a little under-confident or intimidated by other people in their school. Ehow contributor, Ashton Pittman said that many teens pick up on mould trends in an effort to stave off humiliation and mocking from peers. The majority of teens in high school have a fear of getting bullied or excluded. They use fashion to hide their fear and to feel more confident on who they are, or who they are trying to be.Their attitude towards fashion and the way confederation shows it to be can change a lot of teens opinions. Stated in SMU study, as a result of this need for peer acceptance, teenagers are receptive to characteristics such(prenominal) as character, personality, etc. Since a lot of teens try to find their identity through high school and fashion, it can ultimately change not only if their personality, but their character towards other people and family. Tying into this, celebrities are a big impact on teen fashion. Ashton Pittman also states that often, fashion for teenagers is the result of the intrust to be like a celebrity. Teens look at celebrities and say Oh well if they can wear that, then why cant I and roughly of the time they end up giving the wrong idea to their friends and people around them.Have you ever tried to dress some way s o that others accept you? A lot of teens dont realize that this is an issue on their everyday life because they are so caught up with trying to fit in. Just because other teens have the latest brand and you dont, doesnt mean that you arent unique.

National Football League African American Coaches

field Football League African American CoachesJinks A. Arnold IIIThe Myth for African American Coaches in NFL Lingers On Many questions oer the classs have circulated as to why African American developes dont get the opportunity to coach in the depicted object Football League (NFL). These questions have seemed to go unanswered and in that respect have been some attempts to answer a few of the question however, belt up the same results occur between the 32 teams of the NFL as of this year (2017) there argon only seven African American head coaches. It seems as though the playing field for hiring black coaches is lopsided, originator players argon non qualified for any of these positions, ancillary coaches which are few if interviewed dont get hired and finally the history numbers show that African American coaches still locomote the back of the bus when it comes to job opportunities in the NFL.History of National Football League African American CoachesFor years the histor y books of the NFL noted Art exhaust as the first African American head coach but is that true, the American Professional Football Association was birthed in 1920 which the Hammond Pros was part of this association who was coached by Frederick Douglass Fritz Pollard which was hired as the first African American coach of the league from 1921-1925, he coached four different teams but the NFL treated Fritz Pollard as if he never existed within the league (Braddock, Smith, Dawkins 2012, pg.714). After the hiring of Fritz Pollard it wasnt until 64 years later when the Los Angeles Raiders hired Art Shell to be their head coach. The NFL has been in existence for 97 years and from 1921 until 2017 there has only been 24 minority coaches to hold head coaching jobs and out of that number only 16 were African American (Braddock, Smith, Dawkins 2012, pg.714). The practice of hiring African American coaches has been the topic that has headlined every sport magazine, sport radio and television shows in the United States even with all the intelligence information press, Rooney reign over and National Football League Players Association (NFLPA) there is a constant battle to get African American coaches hired.Is Discrimination the Problem?The National Football League has been under scrutiny for years for the lack of African American coaches in the sport. Art Rooney owner of the Pittsburgh Steelers and diversity committee implemented the Rooney Rule in 2003 which is a policy that requires league teams to interview at least one minority candidate for available head coaching and senior football operation jobs. (Fanning, Madden Ruther, 2010, pg.1). Since this get was implemented there has only been seventeen minority coaches hired as head coaches in the NFL and after the 2017 season there is only seven African American coaches (Solow, Solow Walker 2011, pg.6). The NFL has 32 teams and 67% of the athletes are African American (Solow, Solow Walker 2011, pg.2) yet after retir ement they are not hired for head coaching, offensive or defensive coordinator openings, now before jumping to any conclusion the NFL is the umbrella for all 32 teams however, each team has their own hiring practices, the question that continues to surface is why arent African American not hired for these head coaching vacancies. .Why AreThere hold in Opportunities?The National Football League has 32 teams and none of the owners are African American which has a direct effect on the opportunities that may be awarded to African American head coaches. The structure of an NFL coaching staff is made up four levels of coaches which is head coach, offensive and defensive coordinators, special teams which each of these positions have assistant also position coaches and quality control assistants (Braddock, Smith, Dawkins, 2012.pg.715). The NFL uses two resources to give a head coach an opportunity to fill vacancies. The NFL hires from within where they look to employ former head coaches o r successful offensive and defensive coordinators but these positions are not awarded to black coaches. Reports show from 2001 through 2009, there were 44 head coach transitions 25 were lled by NFL coordinators and others were filled by former coaches and other positions from the college ranks (Solow, Solow Walker 2011, pg.6). African American coaches are offered lower level opportunities like running back, wide of the mark receiver, defensive back and linebacker coach however, these positions are not covered by the Rooney Rule interview requirement (Fanning Madden Ruther, 2010,pg. 1) as well as these positions are interchangeable as long as the team is winning these position are secure but usually when the head, offensive and defensive are fired the coaching staff is fired and these not covered by the Rooney Rule interview requirement (Solow, Solow Walker 2011,pg.1). The other source is National collegiate Athletic Association (NCAA) where NFL teams seek out coaches but there are very limited opportunities for African American coaches in the NCAA, which leaves African American coaches, still left waiting in the wing for an opportunity.ConclusionThe Rooney Rule was put in place to force teams to interview minority coaches with stiff penalties if they didnt adhere to this rule and even with this rule being in place the hiring of African American head coaches is still scarce in the NFL. The final analysis comes down to the circumstance that the positions that African American players hold in the NFL limits their opportunities to become head coaches and coordinators (Braddock, Smith, Dawkins, 2012, pg.716). It has be stated that African American coaches must prove they are winners and also valued by personal characteristics before they are offered to a lead coaching position. (Braddock, Smith, Dawkins, 2012, pg.723). Even with the Rooney Rule and NFLPA in place this will be an ongoing conundrum for African Americans. This is not because of race or being overlooked its a matter of not being qualified to take on a leaders role which requires having knowledge of understanding football strategies and schemes until this changes among African American players they will continue to stand in line and wait for an opportunity.References Braddock, J. H., Smith, E., Dawkins, M. P. (2012). Race and pathways to power in the national football league. American Behavioral Scientist, 56(5), 711-727. doi10.1177/0002764211433802Branham, D. (2008). Taking advantage of an untapped pool Assessing the success of African American head coaches in the National Football League. Review Of Black Political Economy, 35(4), 129-146. doi10.1007/s12114-008-9031-1Evans, H. (2005, July 28). Fritz Pollard, NFLs 1st Black head coach, will be inducted into the Pro Football Hall of Fame. New York capital of The Netherlands News. pp. 40-38.Fanning Madden, J., Ruther, M. (2011). Has the NFLs Rooney Rule efforts Leveled the Field for African American head coach candidates? . Journal Of Sports Economics, 12(2), 127. doi10.1177/1527002510379641Proxmire, C.D., (2008). Coaching Diversity The Rooney Rule, Its Application and Ideas for Expansion Retrieved March 2, 2017 from, https//www.acslaw.org/sites/default/files/Proxmire_Issue_Brief.pdfSolow, B. L., Solow, J. L., Walker, T. B. (2011). move on up The Rooney rule and minority hiring in the NFL. Labour Economics, 18(3), 332-337. doi10.1016/j.labeco.2010.11.010

Motivations for Reading Online Blogs

Motivations for Reading Online Blogs1. IntroductionComputer mediated communication (CMC) has brought about a great shift in the way we interact and look for tuition (Papacharissi and Rubin, 2000). Using the internet, today, users have access to thousands of sources, get information that is presented in a wide range of formats, and can in any case interact with people anywhere in the world.With the turn of the new millennium there has been a fundamental shift in the way people only over the world communicate even using the internet. This phenomenal change has occurred with the arrival of the Web 2.0 technology which has enabled increased amount of interaction and community formation. Of on the whole the Web 2.0 applications, bingle of the most interesting and rising Web 2.0 innovations is we web logs, popularly referred to as intercommunicates.Blogs ar frequently-updated websites by the owner of the site, where multimedia content can be posted. Blogs form a new genre of compute r-mediated communication (Blood, 2002). Blog posts are generally in the reverse chronological outrank and the older posts can be archived. Readers of blogs can comment, rate, book insure or link to the blog. Such linking forms an entire net institute of highly connected people (Wilde, 2007). This clustered network of interconnected texts form what is called the blogosphere?. scarcely put, the blogosphere comprises of groups of authors of content and their readers/ users.Blogs are rising in popularity. The total number of blogs in Technorati, a popular blog indexing site had reached a 133 million mark by 2008, with 900,000 blog posts in 24 hours (Sifry, 2008). With such exponential growth, in recent times the academia and industry has taken good notice of the medium. question has been conducted on blog writer and reader motivations and final behaviour (Huang, scratch Lin, 2008).Studies say that motivation is a function of intrinsic and extrinsic factors (Guay, Vallerand Blancha rd, 2000). Hence one can infer that motivation to use a blog will change with the type of blog. However, studies have not considered blog user motivations in the setting of the blog types.Not much academic inquiry has been done in accepting blog readers (Huang, Chou Lin, 2008). This question is an attempt at dilateing an concord of the motivations behind reading of blogs, in relation to different types of blogs. The present piece of work aims at understanding the key needrs that motivate blog reading among Indians and hence develop a model which clearly brings out the association of these motivating factors with various(a) types of blogs. The classification of blogs will be on the basis of reader perception. Hence, it is expected that the study will help developing a consumer-centric classification schema for blogs.Existing literature in the area of blogs indicates that little research has happened in this field. However, of whatever work has been done, most of the researc h focuses on the blog itself or on the blogger, and very rarely on the blog reader (Huang et al., 2008). This section talks about the exist body of noesis on blogs.Huang et al., (2008), have suggested a good way of classifying the existing academic research on blogs. They say that previous research of blogs has investigated blog categories, motives for use, or motives for writing. Scholars also consider readers responses after reading blogs, such as trust and interaction? (p. 351). in that location are even studies done on the morphologic and systems aspects of blogs (Wilde, 2008 Herring, Scheidt, Wright Bonus, 2005 Schmidt, 2007) and blogging benefits (Baker and Moore, 2008).Looking at studies that have gone into the details of blog categories, a lot of work has been done by blog authors themselves (Herring, Scheidt, Wright Bonus, 2005). Some of the most most-valuable ones which are oft-quoted in literature are those of Blood (2002), Krishnamurthy (2002) and Herring et al. ( 2005), who have all significantly contributed to the field of classification of blogs.Blood (2002) classified blogs into three types on the basis of their functions as filters, in-person journals and notebooks. Krishnamurthy (2002) went on to classify blogs into four types using two marks of a blogs orientation personal versus topical and community versus individual. Herring, Scheidt, Wright, and Bonus (2005) utilize Krishnamurthys categorization and further developed a five-category scheme for classification of blogs on the basis of frequency of updating. Dearstyne (2005) suggests five types of blogs based on their uses. Corry and Mundell (2006) have arrived at a certain blog classification scheme on the basis of the purpose of existence of the blogs. However, all these classifications have either come from content analysis of blogs and do not take the readers view into consideration for classifying.There has been a lot of research done on specific genres of blogs. Apart from an alyses of personal blogs, extensive research has been done on journalist blogs (Haas, 2005 Lasica, 2002 Matheson, 2004 Tre mayne, 2006). Political blogs form another interesting topic of reserahc (Bahnisch, 2006 Bruns, 2007 Singer, 2005). A growing area of research is the role of blogs as organisational communication vehicle through corporate blogs (Charman, 2006 Efimova Grudin, 2007 Kaiser, Mller-Seitz, Pereira, Pina, 2007 Kelleher Miller, 2006). Yet another practical use of blogs that is being studied is its use for expert communication and personal knowledge management (Ewins, 2005 Halavais, 2006 Walker, 2006) or professionals from other disciplines (Bar-Ilan, 2005).A second set of research work has been done on the blog users in general and their behavioral patterns. Numerous researchers have seek to look into what are the various factors that go into what users of blog do. Bloggers use blogs for several reasons including using it as a personal journal, as a discussion spac e, as a collection of links, as an discernment center among many others (Figueredo, 2005). It may be inferred that, due to its multifarious uses, there may be numerous motivations, both intrinsic and extrinsic, that lead to blog usage (Huang, Shen, Lin Chang, 2007).Baker and Moore (2008) have studied the perception of mixer well-being, social support and social satisfaction of bloggers as against those of non-bloggers. They found that bloggers social integration, reliable alliance and friendship satisfaction increased significantly compared to non-bloggers, suggesting that blogging has beneficial effects on social well-being, especially with respect to perceived social support.Trevino (2005) has tried to study the reasons why people are in the blogosphere concluded that the most important factor motivating peoples front in the blogosphere is that self-expression. Shen and Chiou (2009) study the aspects that go into blog community formation and the factors which cause an individu al to be a part of the blog community. They say that community appellation increases willingness to be a part of the community thereby positively influencing an individuals attitude towards the community to remain a member of the community.There is another body of knowledge which discusses the issue of trust and self-disclosure on blogs (e.g., Qian and Scott, 2007 Ko and Kuo, 2009). Qian and Scott (2007) explore the issues of anonymity and self-disclosure on blogs. This study concludes that bloggers whose target audience does not include people they know offline write up a higher degree of anonymity than those whose audience does. Ko and Kuo (2009) reveal that self-disclosure of bloggers significantly and directly affects a bloggers perception of social integration, bonding social capital, and keep going social capital, which in turn promote bloggers subjective well-being.?A subset of research on blog users is those on blog writers or bloggers. Some researchers have tried to under stand bloggers motivations in great depth (e.g.. Blood, 2002 Blumenthal, 2005 Herring, Scheidt, Wright Bonus, 2005 Lenhart and Fox, 2006 Huang, Shen, Lin Chang, 2007). However, Nardi, Schiano, Gumbrecht and Swartz (2004) analysed this issue in detail. They conducted ethnographic interviews and concluded that bloggers have five fundamental motivations that drive them to blog to document their intent experiences, to provide commentary and opinions, to express deeply felt emotions, to articulate ideas through writing, and to form and maintain community forums.Huang, Shen, Lin Chang (2007) conducted an empirical study which concluded that interaction by blogging is driven by the motivations of self-expression, life documenting, and commenting while on the other hand, content gathering by blogging is found to be driven by the motivations of commenting, forum participation, and information seeking. They also went on to say that these motivations drive two types of behaviour interactio n-oriented behaviour and information-oriented behaviour.There is also an attempt at understanding self-presentation strategies that blog writers adopt (Jung, Youn McClung, 2007). This study shows that the reasons for hosting personal mini-homepages are entertainment and self-expression followed by the professional advancement and passing time.According to the uses and gratification theory, users are seen as active gratification seekers interacting with the media as oppose to passive recipients of media content (Goffman, 1959). Having said this, blog readers are consuming content, and have the choice to read content that they want to at any given plosive consonant of time. While all the above mentioned areas of research lay huge emphasis on the blogger, the blog reader, who forms an important component of the blogosphere, has been sparsely researched on (Huang, Chou Lin, 2008).Huang, Chou Lin (2008) tried to study the fundamental motivators behind reading blogs. This research wo rk has arrived at a causal relationship of motives with blog reader responses. After junior-grade research and exploratory research, the authors have used five distinct motives in their study affective exchange, information search, entertainment, and getting on the bandwagon. The behaviours that the paper proposes are opinion acceptance, interaction intentions, and word-of-mouth (WOM) intentions.While looking at the existing literature on blog user behaviour (both blogger and blog readers), it has been found that most of the blogs are of the personal blogs type. However, researchers have not tried to explore behaviour on the basis of blog type.From the above literature review, it is evident that there is a emptiness in the area of research that concerns blog readers as a category of individuals on the blogosphere. Also, there is no work that has tried to bring a readers holding to classification of blogs. Hence, this study will aim at bringing about a relationship between the mot ivating factors for reading blogs and the various types of blogs that may eventually emerge from the blog-consumers perspective.3. Problem DefinitionThis research aims to study the various factors that motivate reading of blogs corresponding to the various types of blogs that exist. This is a study that will be conducted among Indian blog readers. 3.1. inquiry objectivesThe key objective of the study is to identify factors affecting blog-reading and try mapping them to the various types of blogs in order to better understand motivators that drive reading through this new medium.This main objective can be achieved through the following objectives.* To identify the various drivers that motivate blog-reading among Indian* To develop a customer-centric blog classification schema on the basis of these drivers4. Proposed Research Methodology4.1. Research DesignThe research design will largely be a combination of exploratory and descriptive methods. Since the model cannot be built withou t further exploratory research, the study will have a mix of qualitative and numerical techniques.The study will be conducted in two gunpoints. The first stage will involve exploratory research which will help arrive at the factors that motivate reading of blogs. The output of this stage of the research, i.e., the list of motivators would be the input for the next stage which would involve quantitative validation of the factors using a semi-structured questionnaire. represent 1This involves understanding the motivating factors for blog reading in order to make a comprehensive list. This list of factors would be obtained from Analysis of secondary entropyThis involves collecting the list of motivating factors in existing literature in the area of blog reading and general online reading. Primary research In-depth interviewsTo determine the various factors that influence blog reading among online users in a manner that facilitates respondents to interact freely while giving the inte rviewer also the scope to probe deeply.Stage 2This is the point where descriptive research is carried out. This is done to understand the most important motivating factors associated with different classes of blogs. Primary research Semi-Structured QuestionnaireThe questionnaire would carry the factors determined at stage 1 which would be rated by the respondents. Administration of the questionnaire to the respondents would be done online.4.2. Proposed Method of AnalysisAfter the questionnaire is administered and the responses, collected, data analysis has to be done in order to arrive at the final model that the research proposes to develop. The following analytical tools will be used in order to arrive at the motivational model. Factor AnalysisFactor analysis has been proposed in order to arrive at the most important set of motives for reading blogs after the exploratory research. regressThe factors and their relationship with different blog types can be determined through regres sion.4.3. Universe DefinitionThe following are the specifications of the target group.SEC A, B board 15 30Element Indian male or female individual having access to internet at home, college or workplace who are readers of blogs. sharpen India4.4. Sampling StructureThe sampling unit in this case is individuals. The sample design is described separately for the two stages as follows.Stage 1 soft Study Sampling TechniquePurposive sampling would be used for conducting the depth interview. Sample SizeThis would be conducted among 9 individuals. Sampling Plan The respondents would be blog readers selected from the city of Ahmedabad. Recruiting will be done on the basis of respondents frequency of reading blogs. Hence there will be three categories of blog readers with 3 individuals in each category extremely regular, moderately regular and irregular readers of blogs.Stage 2 Quantitative Study Sampling Techniquesnowball Sampling would be used for administering the questionnaire. Tak ing the route of references will ensure response. Sample SizeThe proposed sample size for the study will be approximately 200. Depending on the number of variables in the final model, the sample size will undergo change. Sampling PlanThe geographic dispersion will be taken care of at the stage of online administration of the questionnaire to account for the four major zones (North, South, East West) of India.5. Expected ContributionSo far, research has seen blogs mainly from the blog writers perspective. There is almost a dearth of academic research in the about blog readers. This research will contribute to bridging this gap in knowledge.Existing research talks about blog reading motivations without taking blog types into consideration. By taking blog types also into account, this research adds a very important dimension to the existing knowledge.There has been no published, academic research done on blogging behaviour in India. Being specific to Indian blog-readers, the will add to the Indian academic body of knowledge.Last but not the least, understanding the key factors that influence blog reading specific genres of blogs can help content producers contract their blogs in a manner which appeals most to their readers. This finding will go a long way in helping brand managers in tailor blog-based communication for their brands to engage their audiences.ReferencesBaker, J. R., Moore, S. M. (2008). Bloggingas a Social Tool A Psychosocial Examination of the Effects ofBlogging. CyberPsychology Behavior, wad 11, Issue 6, 747- 749.Bar-Ilan, J. (2005). Information hub blogs. diary of Information Science, 31, 297-307.Blood, R. (2002). The weblog handbook operable advice on creating and maintaining your blog. Cambridge, MA Perseus.Blumenthal, M. M. (2005). Toward an Open-Source Methodology What Can We Learn from the Blogsphere. globe Opinion Quarterly, Volumer 69, Issue 5, 655-68.Bruns, A. (2007). Methodologies for mapping the semipolitical blogosphere An exploration using the IssueCrawler research tool. freshman Monday, 12 (5). Retrieved September 21, 2007 from http//firstmonday.org/issues/issue12_5/bruns/index.htmlCharman, S. (2006). Blogs in business Using blogs behind the firewall. In A. Bruns J. Jacobs (Eds.), Uses of Blogs (pp. 57-68). New York Peter Lang.Corry, W. and Mundell, J. (2006). Demystifying blogs Embracing objective communication. Paper presented at the Marketing Research Society Annual Conference, n.p.Dearstyne, B. W. (2005). Blogs The new information revolution? Information Management journal, Volume 39, 3, 38-44.Efimova, L., Grudin, J. (2007). Crossing boundaries A case study of employee blogging. Proceedings of the Fortieth how-do-you-do International Conference on System Sciences (HICSS-40). Los Alamitos IEEE Press.Ewins, R. (2005). Who are you? Weblogs and academic identity. E-Learning, 2, 368-377.Figueredo, P. (2005). Blogs and Blog Advertising Smart Online Marketing, or a Waste of Money? Targe t Marketing, Volume 28, 37.Goffman, E. (1959). The presentation of self in everyday life. Garden City, NY Doubleday.Guay, F., Vallerand, R. J. Blanchard, C. (2000). On the assessment of situational intrinsic and extrinsic motivation The situational motivation scale (SIMS). Motivation and Emotion, Vol. 24, No. 3, 175-213.Haas, T. (2005). From Public Journalism to the Publics Journalism? Rhetoric and reality in the discourse on weblogs. Journalism Studies, 6(3), 387-396.Halavais, A. (2006). Scholarly blogging Moving towards the visible college. In A. Bruns J. Jacobs (Eds.), Uses of Blogs (pp. 117-126). New York Peter Lang.Herring, S.C., Scheidt, L.A., Wright, E. Bonus, S. (2005). Weblogs as a bridging genre. Information Technology People, 18, 2, 142-171.Huang, L., Chou, Y. Lin, C. (2008). The influence of reading motives in the responses after reading blogs. 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