Marketing and Entrepreneurship Essay Example | Topics and Well Written Essays - 2750 words

Marketing and Entrepreneurship - Essay Example The concept and significance of entrepreneurship indicated above earns further potential when linked to marketing activities. It is found that entrepreneurs mainly tied to small and medium sized business concerns with the help of potential marketing activities earned the potential to gain an enhanced space in the existing business environment. The entrepreneurial firms thus through the help of potential marketing strategies gained a competitive advantage to successfully compete with other firms in the same sector. Hence with the development of the business scenario the entrepreneurial activities are required to be increasingly linked with large scale marketing and promotional pursuits to help the entrepreneur earn success. The paper hereby discusses on the concepts of entrepreneurship through the uses of different models and draws its linkage to marketing activities. Further emphasizing on the above concepts the paper focuses on the actions and entrepreneurial processes of a specific retailer which would be analyzed through the entrepreneurial models like that of Sarasvathy’s and Burns Entrepreneurial Model and also based on the GET tests. Concept of Entrepreneurship The concept of entrepreneurship can be observed to have its emergence in relation to English and French literature when the dimensions of trade were slowly evolving. More specifically the evolution of the concept of entrepreneurship can be found to have gained in regards to French literature where the entrepreneurs were considered to be persons creating large business organizations and thereby are found to undertake large amount of business risks. Thus entrepreneurs are found to be people related to large business organizations and those with potency to manage to high amount of business risks. In the modern business context the concept of entrepreneurship earns a much larger dimension in regards to the innovative mindsets of the entrepreneur in rendering innovation to the existing organization processes and thereby enhancing the competitive advantage of the business policies. Similarly the entrepreneur working on the process of innovation can use potential technological and other resources to produce newer products and services and thus gain control of newer markets. The above discussion can be diagrammatically presented as follows. Figure 1: Entrepreneurship in Relation to Firm and