The Walt Disney Company Is Roughly A $50 Billion Dollar

The Walt Disney Company is roughly a $50 billion dollar corporation. Since 1923, they have branded their business into media networks, parks, resorts, studio entertainment, and consumer products. Disney’s founder, Walter Elias Disney hoped to have a, â€Å"Place that’s as clean as anything could ever be, and all the people in it are first-class citizens, and treated like guests† (Walt Disney World Webpage). Disney strives to keep his legacy alive by maintaining his original aspirations for the company, as well as creating stories, memories, and experiences everyday. The study of organizational culture involves interpreting the meaning of different symbols and artifacts. The Walt Disney Company is well known for their organizational culture, as†¦show more content†¦When applying to a job, it is common to find a business that your own beliefs and values align with. In the case of the Walt Disney Company, it is the second largest media conglomerate in the w orld, making them a prestigious company to work for. Within their website and social media accounts, they make their company goals, objectives and aspirations easily found. By keeping these practices, principles and policies transparent to the world, it helps maintain their reputation of a trustworthy corporation. This is good insight for someone who might be interested in working for them one day, as they do not want to appear to be sneaky or vague with their policies and reports. As they broadcast their ideas, beliefs, and values regularly in their media accounts, it is easy to see how their employees all represent similar values. The Walt Disney Company lives by the words of making magic. Although unfortunately they do not mean magic in a literal sense, the company strives to create once in a lifetime experiences. They use the idea of ‘creating magic’ to broadcast their commitment to exceptional customer service company wide. The concept of keeping close and positive relations to the customer ties into Thomas Peter and Robert Waterman s book, In Search of Excellence: Lessons from America’s Best-Run Corporations. Their research states how, â€Å"One of the basics of excellence is to remember thatShow MoreRelatedDisney s Role As A Monopoly1578 Words   |  7 Pages Disney is always being bashed about how they portray girls as being beautiful and skinny or how the portray ethnic groups in their movies. Disney also is haggled about being a monopoly and taking over other companies to be the only ones. Disney has been around since 1923, which Walt Disney and his brother started making short films about Mickey Mouse. They began to grow rapidly and eventually became the powerhouse they are today. In this quote by Alexandre Bohas professor at University of ParisRead MoreThe Walt Disney Corporation1518 Words   |  7 PagesThe Walt Disney Corporation was founded in 1923 under the name Disney Brothers Cartoon Studio by brothers Walt and Roy Disney. The company brandished its current name in 1986 after the death of Walt Disney (1). This company like other large conglomerates has a vice grip on the flow of information that reaches consumers like you and me. Some people believe that having these corporations constricting our access to information leads t o a generation of uninformed people, but in the day and age when anybodyRead MoreDisney: Marketing Analysis6567 Words   |  27 PagesSituation 3 Marketing Mix 4 The Macro Environmental Analysis 8 The competitive environment 12 Marketing Objectivesn 13 International Operations 17 Conclusion 20 History and Current Situation The Walt Disney Company started off on the dreams of one man, Walt Disney. He started the Walt Disney Studios in 1926 to make animated films for children but was not satisfied with his accomplishments. As his motion pictures and television programs became successful, he felt a desire to branch out. OneRead MoreThe Walt Disney Company Report15335 Words   |  62 PagesCompany Research Paper The Walt Disney Company Pranay Kumar George Batah Shuxian Shen Sheng Hao Koo â€Å"We have complied with university honor code in completion of this assignment and I attest that this work is ours and ours alone.† Professor Suzanne Weiss Contents 1. Executive Summary 2. Company Background 3. Management 4. Situation Analysis 5. Ethics and Responsibility 6. Human Resource 7. Globalization 8. Operation and Production Read MoreMarketing Audit5819 Words   |  24 PagesWalt Disney Corporation Marketing Audit Max McKay Sabrina Coady Henrik Oiseth Principles of Marketing 308 Professor Simpson November 14, 2006 Walt Disney Corporation Founded in 1923, the Walt Disney Company has predicated itself as the world’s best in the family entertainment business. After 80 years in the business, who could argue with that statement? Today, Walt Disney Corporation dominates the market of family entertainment. An unparalleled experience is the direct affectRead MoreEuro Disney Case Study12599 Words   |  51 Pagescase fourteen Euro Disney: From Dream to Nightmare, 1987–94 Robert M. Grant At the press conference announcing Euro Disneyland SCA’s financial results for the year ended September 30, 1994, CEO Philippe Bourguignon summed up the year in succinct terms: â€Å"The best thing about 1994 is that it’s over.† In fact, the results for the year were better than many of Euro Disneyland’s long-suffering shareholders had predicted. Although revenues were down 15 percent – the result of falling visitor numbersRead MoreHow Technology Changed Allowing More People Essay2008 Words   |  9 Pagesyears, technology changed allowing more people understood what a copyright was and therefore a new law extended the length of the copyright from 14 to 28 years, a solid length of time for ones work to be properly appreciated by the public. It took roughly seventy years before the law changed again, this time including a 28 year renewal plan, allowing the original copyright owners to keep their licensed work from the hands of the public domain for a total of 56 years. Almost he entire lifetime of aRead MoreStarbucks Company Analysis9593 Words   |  39 PagesStarbucks believes that their customers choose among retailers on the basis of product quality, convenience, and service. The entrance of McDonald’s in the market could have a significant impact on the company as well as the industry overall because industry watchers say that the drinks at McDonald’s cost about 50 cents less than those at Starbucks and similar competitors (MSNBC). The demographic environment within the coffee industry is comprised in the US primarily of the adult segment of the populationRead More2010-2012 Netflix Financials Essay2413 Words   |  10 Pagessteaming library grew the mindset of the company began to shift. As they transitioned away from their mailing movies, key business decisions were made that caused many to question the future of the company. The adaptation of Netflix into the era of instant movie viewing can best be described by analyzing the time period from 2010-2012. The â€Å"Video Store† Era From early 2010 to the close of the year, Netflix saw growth across many aspects of the company, including stock price, profit, and subscribersRead MoreDisney: Losing Magic in the Middle Kingdom16116 Words   |  65 PagesDISNEY: LOSING MAGIC IN THE MIDDLE KINGDOM Hong Kong Disneyland will provide guests with an immersive experience to re-ignite â€Å"the magic that is the Disney storytelling tradition†. The park will act as a springboard for our other businesses throughout China and the region. - Andy Bird, president of Walt Disney International, August 20051 Three years after its opening in September 2005, Hong Kong Disneyland had yet to gather sufficient momentum to catapult its attendance rate to a satisfactory